Are you really client centred?

Is your firm set up to be client centred? Research by MarketingWeek shows most companies would like to be but the reality is that they are not in a position to deliver. “In order to drive customer-led thinking, CMOs are increasingly being replaced by chief customer officers (CCOs). Research by recruitment consultancy Talecco shows the number of CCOs at UK companies rose from 14 to 90 between 2014 and 2017, with 46% of those introduced in the previous 12 months. But doing this alone will only paper over the cracks.” Read more

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